This part should get you really excited because
we're going to create a web site that really sells...

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Step 3: How to Create A Killer Web Site
That Really Sells (Instead of One That
Just Looks Good)

My Work From Home
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In just 2 posts we've come a far
way - you've got your idea and you have the inside
information of how to quickly and easily create your
information product.

Well now we're coming to one of the most important steps -
creating a site that really sells.

I think you'll be surprised...

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Why Do Most Sites Flop?
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I want you to think for a moment about why most sites
fail...

It's not because they haven't invested in the best shopping
cart system...and it doesn't have anything to do with not
using Flash or some other fancy plug-in...and it's not due
to the fact they've overlooked top-quality graphics or
design work...

So what is it?

The real reason most web sites can't make money is because
they lack strong web copy.

Consider this:

If a site didn't have any graphics - just words - could it
make sales?

Absolutely!

But what if a site didn't have any words - just graphics -
could you expect to see any sales?

I don't think so!

**It's The words That sell!**

The right words have the almost magical power to make your
visitor BUY!

And when you can know how to create compelling copy that
sells you can practically write your own ticket. You can
literally turn the Internet into your own automatic online
moneymaking machine.

It's true. And that's why...

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Your Site Should Really Be
A Sales Letter
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You need to forget almost everything every guru or Internet
marketing expert tells you. I suggest the simple sales
letter works better than almost anything else you can have
on your site. (Just trust me on this one - try it my way
first and then if you still want to do all kinds of crazy
things you can with the profit you'll make using my
methods)

Remember, I'm trying to give you a simple way to get
started and create digital content and make money. There
are lots of other ways to do this, but a sales letter site
is the absolute easiest. That's it.

Your main goal is to sell and having all kinds of content
and free stuff on your site will get people away from your
main objective. (Actually, you've got 2 objectives - the
first is to sell and the second objective is to get contact
information for your 'maybes'.)

You've got to study direct response marketing because the
web is really the same thing - just on a computer screen
instead of a sales letter sent through the mail or a direct
response ad in the newspaper.


Here are crash courses on writing killer sale letters:

Amazing Cover Letters
Can You Say Recurring Commissions!

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Create Immediate Attention
with a Powerful Headline
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You've only got a few seconds to capture your visitor's
attention before they click away. So your headline's job is
immediately get your prospect's attention and stop them
dead in their tracks.

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Build Interest
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The first part of your sales letter is critical to your
success. Once you have your prospect's attention you still
need to build their interest. Asking a question, discussing
a problem, expanding on your headline or telling a story
are all good ways to increase interest.

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Whet Reader's Desire with
Hot Benefits and Bullets
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Benefits are the results your prospects are looking for. If
you sell a book - people don't want to read the book they
want the 'secrets' and information inside. You can
incorporate benefits into your bullets (which are
really 'mini headlines') so use the same powerful words to
build desire and stress benefits or how they can avoid pain.

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Intensify Desire with
Testimonials Showing Results
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One of the hardest parts of selling on the Internet is
making your yourself or your offer believable and credible.
One of the best ways to get skeptical people to believe is
to incorporate loads and loads of testimonials.

People love reading testimonials because they are much more
powerful than anything you could every say about yourself.

helpful link:

SMF Project - The money secret

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Demand Immediate Action
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Nobody likes to make a decision. That's why you have to
help them along by incorporating a time deadline and
reminding them of what they'll miss out on if they don't
take action.

And make it absolutely clear what to do next. Don't make
people guess what you want them to do. Tell them 'click
here' to get started right away.

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There you have it. Applying this information to your site
you'll see your sales soar!

That's it for Part 3. In your next installment of this
course you'll discover how to automate your site so it runs
on almost 100% autopilot. You can go play golf, go on
vacation or just go goof off and money will still be coming
in.

If you can't wait for the next installment you can always
get all this information and tons more by getting started
with our 'Instant Internet Profits' course...

http://www.myworkathome.us