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Step 2: How to Quickly and Easily Create
Your New Digitally Delivered Information
Product
http://www.myworkathome.us/
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Okay in the first part you discovered a couple hot
information products and I told you start brainstorming
some possible ideas - I bet you might be saying, 'How the
heck do I create all this stuff?!!?'
Don't worry. I'll show you a couple tricks that will help
you knock out your new digital product quicker and easier
than you imagined.
Here are 5 ways to get started:
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You Write It
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The first way is to create it yourself. You'll sit down
and put your hands on the keyboard and write it yourself.
That's one way to do it. For some people this is pretty
easy - for others they can't stand the thought of sitting
at their computer and typing for hours and hours.
Well, it doesn't have to be that bad.
When you create non-fiction you don't need to worry that
much about style - just deliver tons of content and real
useful information. Write just like you talk. People won't
mind - in fact, they'll probably like it better.
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Speak Your Product
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I'll give you a secret way and super easy to get your
product written. If you ever do any speaking, a
teleseminar, or even if you just sit down with a couple of
friends and tape record your information you can get a
product together in no time flat!
You simply talk about whatever your subject is and then
have that tape transcribed. That transcription becomes the
basis of your information product. Very nice!
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Get A Ghostwriter
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Did you realize there are tons of starving writers out
there, who are more than happy to write for you so they can
pay their bills. Really. You can find ghostwriters in a
publication called Literary Marketplace at your library.
Check the category called 'freelance writers'. These will
usually be professional ghostwriters who will work from
your notes or research. The most common arrangement is a
payment per completed page.
Or simply put an ad in your local paper and you'll have
lots of interest.
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License Material
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One easy way to get an information product to sell is to
buy a license.
You may be familiar with licensing in the retail world.
Mickey Mouse is one of the most widely licensed characters
ever. Whenever you see Mickey Mouse lunch boxes,
toothbrushes, plush toys, etc. usually you're seeing a
licensee at work.
The company has paid Walt Disney to license Mickey Mouse's
character on their product and they pay a royalty to Disney.
The way it works in the information world is pretty
similar. You can purchase a license from the author or
copyright owner to sell the product. This is known as a
resale license.
There are different types of licenses. There are ones where
you would pay a royalty to the author and there are others
when you own the resale rights fully and you keep 100% of
the selling price.
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Public Domain Information
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There is lots of information that has fallen into the
public domain or is publicly available with no copyright.
You have to double check, but a lot of government
publications are free and available to be reprinted.
There's an interesting web site based around a book from
1910 that is public domain information:
http://www.scienceofgettingrich.net
The woman behind this site took a long forgotten book from
1910 and she turned it into an ebook. She doesn't sell that
ebook - she gives it away and there's other backend stuff
related to this guy's teachings that she sells but the
whole concept is based on timeless principles from a public
domain book.
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Interview Experts
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I'm surprised that more people don't do this.
Let's say you don't think that you know enough information
about a certain topic you're writing on. No problem! You
just get 5 or 6 experts, interview them, transcribe that
audiotape and compile that information. Simple.
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There you have it - 5 quick and easy ways to create our
new digitally delivered information product.
Remember, it doesn't have to be perfect before you start
selling it and testing whether anyone actually wants it.
That's the biggest mistake most people make. They try to
make everything perfect instead of learning as they go
along.
Trust me, you'll get much better results if you do
something than if you keep thinking and thinking about it.
That's it for Part 2. In the next installment of this
course you'll get the inside scoop on how to really create
a site that sells (and not just one that looks good).
If you can't wait for the next installment you can always
get all this information and tons more by getting started
with our 'Instant Internet Profits' course...
http://www.myworkathome.us/
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